![]() ![]() Combining the collections creates obvious efficiencies, most clearly in the cost of a show, which can reach €1 million. On its face, unifying men’s and women’s wear makes sense, and not just because most consumers think of men’s and women’s wear as one category (“clothes”). “That makes this move potentially the most disruptive change yet.” “It is really being looked to as a trailblazer in the industry,” said Julie Gilhart, a consultant and the former fashion director of Barneys New York. It’s more radical than it sounds, because of Gucci’s size (it reported revenue of 3.9 billion euros, or $4.4 billion, in 2015, and has 525 wholly owned stores around the world) and its current position as a trend leader. However, unlike those brands, which have said that they will also immediately sell the clothes they show - or, in Vetements’s case, close to immediately - Gucci does not plan to change its production calendar: It will show clothes that will be available six months later.Ĭall it show-everything-now/sell-later. The move follows similar announcements from Burberry (which will combine its men’s and women’s shows starting in September), Tom Ford (ditto) and the French brand Vetements (which will have a joint show in January 2017), all geared to close what brands say is a growing, and costly, gap between modern consumer expectations and the traditional fashion system. “Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality.” Men’s wear shows and sales to wholesalers are now held in January and July, and the women’s in September/October and February/March. “Moving to one show each season will significantly help to simplify many aspects of our business,” Mr. From 2017, he said, the anchor brand of the Kering group will no longer hold different shows for men’s and women’s wear, but will rather combine the two into a single show, to be held each season. On Tuesday at The New York Times International Luxury conference in Versailles, France, Marco Bizzarri, chief executive of the brand, called for an end to separation of the sexes, or at least to their collections. Dripping in whimsical wonder, the show had us gasping and grinning from cheek to cheek and was a true reflection of the Italian fashion house.The move toward mixed gender fashion shows is getting a big-name boost - from Gucci. Ethereal flowing skirts contrasted with handheld Gremlin plush toys and teardrop diamante rimmed glasses setting the tone for box-cut jackets and abstractly quirky briefcases. ![]() The looks themselves were unquestionably Gucci. It's this display of creativity that plays into the idea that individuality of style is not compromised by the duplicacy of clothes, that being a twin doesn't mean the loss of originality. ![]() The clothes, while modelled by apparent clones, were distinct and eccentric in true Gucci style. It’s this juxtaposition that walked down the runway. “Fashion, after all, lives on serial multiplications that don't hamper the most genuine expression of every possible individuality”, said Alessando Michele. The Gucci Twinsburg show was, thus, not just a display of sartorial splendour, it was an exploration of psychologies and philosophies that tend to make us feel that what we see is not necessarily what we get. Perhaps, as humans, we are trained to search for dissimilarity and distinction - even if we don't know it. Even though pairs are complementary extensions of each other, we find ourselves catching and naming the ways in which they are not, even in the slightest and smallest ways. While we found ourselves enthralled by the seemingly perfect reflections walking down the runway, we also found ourselves inexplicably looking for the differences between them. The show brought to the surface a series of conflicting customs. In an extraordinary tribute to his mother and her twin sister, Creative Director Alessandro Michele pulled at our hearts strings while not leaving a seam uneven in Gucci Twinsburg - an ode to duality, dichotomies and the incongruous nature of perfect symmetry. Gucci had us seeing double at Milan Fashion Week with an array of jaw-dropping looks modelled by 68 pairs of identical twins. ![]()
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